NOTHING BUT PERFECTION
A culture of perfection
“Our products intimately combine the mastery over nature and time of talented men and women. We are the guardians of this legacy of authenticity, which shapes the superiority of our products.
“Our ambition is to promote this culture in our strategy of perfection, supported by a visible policy and a strong capacity for innovation and reinforced by the intense work of our teams on the ground. These are the assets which enable us to meet the ever more demanding requirements of consumers and to seize all opportunities for growth. By resolutely reminding everyone of the uniqueness of our brands through the most surprising innovations, we can provide the conditions for their sustainability in every market.”
Christian Liabastre
Executive Vice President - Brand Strategy and Development
Creator of perfection
Consumers are increasingly seeking quality and authenticity and opt overwhelmingly for international brands, both in traditional markets and in emerging countries. Rémy Cointreau has numerous strengths to meet their expectations: strong recognition and solid positioning of its international brands as well as the excellence and authenticity of its products. The aromatic intensity of Rémy Martin cognacs is unequalled. The judicious blend of carefully selected eaux-de-vie from the exceptional regions of Petite and Grande Champagne is the work of Cellar Master Pierrette Trichet’s patience and expertise. Cointreau’s centuries-old standards in the selection of oranges and their distillation are today the responsibility of the master distiller, Bernadette Langlais. Its unique character makes it a major element in refining the contribution of the famous liqueur to the most up-to-date cocktails. The rums of Alan Smith and the champagnes of Régis Camus are also amongst the most noted by experts, winning awards on a regular basis. Konstantinos Raptis raises Metaxa to a level of quality never before achieved and Martine Pain preserves the essential flavours of St-Rémy Brandy.
The work of these men and women is supported by the expertise of the teams on the ground and by targeted communication.
Qualitative innovation
This culture of perfection inevitably drives the commitment of our brands. The current financial year has been particularly eventful, and one in which innovation has played a key role with the aid of unanticipated creations: the first white bottle of Rémy V was tested successfully among American consumers in Atlanta and Oakland. Rémy V is created by cold-filtering the autumn grapes of Petite and Grande Champagne, which exude subtle, natural aromas that inspire the imagination of every barman to create cocktails. Other innovations included Cointreau Noir, an exceptional blend of cognac and orange liqueur, St-Rémy Cream, the first cream-based brandy, and Metaxa 12*, which expresses the originality of Muscat wines from the Island of Samos. The commercial success of these creations in markets whose recovery remains fragile demonstrates that they meet the expectations of quality and authenticity. Mount Gay Rum proved this with the combined success of Mount Gay Silver in the Caribbean and Mount Gay Black in the US.
The Group’s brands distinguish themselves through their audacious propositions, tailored to the specific needs of their markets and always nurtured by the demands of the master distillers. For them, as for all the Rémy Cointreau teams, perfection is value: that of the recognition of their talent, of the ability of their brands to recover and their long-term development.